The Harris‑Walz Yard Sign: A Cultural and Political Phenomenon
1. Campaign Branding and Design When Vice President Kamala Harris announced Minnesota Governor Tim Walz as her running mate for the 2024 election, the Harris‑Walz campaign rolled out a minimalist yet striking logo: bold white, all‑caps sans‑serif lettering on a clear background. Its simplicity echoed historical precedent (Shirley Chisholm’s 1972 campaign) and contrasted sharply with…